In today’s time, almost every middle-class people have one or two smartphones. In which people more use of the internet. Due to this, telecom companies have adopted several plans with better data offers for their users. In the last few years, the consumption of mobile data in India has increased significantly. Whose special credit goes to Reliance Jio.
Every person consumes 1 GB data per day
Surprisingly, according to a new report released by Nielsen India, smartphone users in the country are using around 1 GB of data throughout the day. It has been reported in the report that smartphone users spend more than 90 minutes on online activities per day in entry-level, mid-range and premium segment. Let’s tell you that a few years ago a smartphone user used 4GB of data in a month.
What is the main reason?
According to the Nielsen Smartphone 2018 report, due to the cost of the affordable handset and low-cost data, India has emerged from the world’s most favorite smartphone markets. There has also been increasing demand from customers side. Director Technology IPG Abhijit Matka says that the demand for smartphones has increased in India due to improved in high-speed 4G internet, less expensive mobile handsets and call data charges.
In order to meet the market demand on a large scale, new Chinese and Indian handset manufacturers have launched affordable handsets which are less than Rs. 5,000. Speaking on the occasion, Matka said that “a sudden flow of affordable smartphones has created a new segment for new users, which has been upgraded to a feature smartphone.
Chats and VoIP applications are also responsible
When it comes to app usage, chat, and VoIP applications dominate the use of customer segments after browser segments. Uses a lot of app data, such as the U-torrent beta. After that YouTube users are also part of this category. Smartphone users spend more than 90 minutes a day on online activities. While the premium segment uses up to 130 minutes every day.
The handset and data prices are emerging as a remarkable surrogate for monitoring the growing set of users and their smartphone usage. Although, despite the availability of an economically expensive smartphone, the average smartphone prices are still increasing. According to the report, the average cost has increased from Rs 7,700 in 2015 to Rs 10,000 in 2017. However, the consumption of data has increased a lot in the last 15 to 18 months. Find out which apps like Facebook, WhatsApp, Instagram, Google Chrome are also included.